"Now in his mid-career, the acclaimed artist-photographer Hassan Hajjaj has had many lives that inform the work he creates today. This timely publication explores how his upbringing in Morocco and London, his experiences in fashion and interior design, and his adventures in the music industry influence the vibrant colours, joyful spirit, and visual rhythm of his highly sought-after images. He is a master portraitist, taking studio portraits of friends, musicians, and artists, as well as strangers from the streets of Marrakech, often wearing clothes designed by the artist. These colorful and engaging portraits combine the visual vocabulary of contemporary fashion photography and pop art, as well as the studio photography of African artist Malick Sidibe, in an intelligent commentary on the influences of tradition in the interpretations of high and low branding and the effects of global capitalism."
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