The Biba years : 1963-1975

Barbara Hulanicki and Martin Pel

« Founded as a boutique mail-order service in 1963, Biba - the brainchild of designer Barbara Hulanicki - quickly gained cult status, and outgrew several London premises before landing at 99 - 117 Kensington High Street in 1973 as 'Big Biba', 'the most beautiful store in the world'. Barbara Hulanicki, through the intensity of her vision, completely altered the aesthetics of the time. She shunned the dainty and delicate pastels and frumpy casuals in favor of richly muted colors like rust, olive, and her signature bruised purple which she swathed the Biba brand in. She wanted glamor and decadence, a revival of dressing up for almost any occasion, and was forever inspired by the heyday of 1930s Hollywood. This book tells the story of the Biba years, from the first ensembles, through the four iconic London shops, to the eventual flourishing of a lifestyle brand that revolutionized British retail and fashion culture. It shows the world as it was during those few years, when the London high street brand Biba rose meteorically to becoming the ultimate tastemaker for everything in the 70s »

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